Corporate social responsibility (CSR) is one of the priorities of many international as well as small companies. CSR involves policies and strategies aimed at improving the environmental situation, the wellbeing of employees as well as the entire community, empowerment of particular groups (females, youth, ethnic minorities) and so on (Torrington et al. 2014). Werther and Chandler (2010) note that CSR policies are spreading due to globalization and CSR will soon become the major concern of all organizations. It is also important to note that the implementation of effective CSR policies creates a favorable reputation for organizations, which leads to its popularity among customers and increasing profits (Smith 2013). Smith (2013) claims that companies tend to use different platforms to benefit from CSR policies.
Thus, according to Smith (2013), Google mainly focuses on CSR strategies associated with the workplace. The benefits Google offers and the environment in the working place are well-known worldwide. It has been estimated that 51% of consumers worldwide believe that Google is the best place to work. This creates a very favorable reputation for the organization. People see the way the company treats its employees and they believe that the company will treat its customers in the same way (Smith 2013). This positively affects the development of the company as it gets many loyal customers and effective partnerships since other companies are eager to collaborate with the company having such a reputation.
Apart from the exemplary treatment of employees, Google also invests a lot into the development of communities. For instance, the company has provided numerous grants to young Chinese students who shared their ideas on improvements of different spheres of life (Corporate social responsibility 2015). Young people got funding to bring their projects to life. Such strategies can be seen as an example of the empowerment of certain groups and the development of communities. Such policies contribute to the creation of a favorable reputation. It is necessary to add that Google uses various tools to implement its CSR policies and the Internet is one of its major means. Sandoval (2014) states that Google makes use of the Internet and especially social networks that help the company to reach millions of people across the globe. Furthermore, the company pays a lot of attention to environmental issues as well. For instance, Google has donated and raised millions of dollars developing earthquake relief strategies (Corporate social responsibility 2015).
It is possible to identify several strategic factors that have an impact on the implementation of CSR policies. Corporate culture is one of these factors. Google has a specific culture that is based on creativity, innovation, diversity, and flexibility. All these values help the organization to implement its CSR policies when it comes to the workforce. This is possible because the vast majority of CSR strategies are based on the same values. Another strategic factor is the company’s strategic planning. Google focuses on technological development and the search for solutions to major issues humanity faces. Again, this central priority is based on the same principles that are the basis of CSR policies. The development of communities and providing solutions to environmental and social issues is an illustration of the implementation of CSR policies. It is possible to note that Google is the company that effectively implements CSR policies.
The discussion has been very fruitful as I learned a lot about the effective implementation of various CSR policies. My fellow students agree that the implementation of CSR strategies is crucial for the success of the contemporary organization. We all understand that customers are not satisfied with high-quality products anymore, as they need additional value. Efficient CSR policies are the factors that make companies stand out against the rest. I have read about CSR strategies and ethical issues different companies, as well as individuals, face. Sometimes people may face ethical issues that are difficult to solve. However, the experience of companies and employees can help come up with the right solution. It is also clear that corporate culture should be clearly outlined, as it helps to avoid various issues.
Numerous CSR strategies have been discussed this week and all of them can be applied in many settings. I believe I will focus on strategies associated with workforce and community empowerment. I will try to develop a strategy that will improve the atmosphere in the workplace. I believe each employee can do something to improve the workplace. I will try to integrate the company’s workforce into the life of the local community. I think it is important, as people living in the neighborhood should understand that the organization is socially responsible. Fundraising and funding particular projects in the community (involving the participation of employees and people living in the neighborhood) will be my first steps. When working in an international company (or an organization having facilities in different locations), I will be able to come up with projects addressing the needs of different communities. After that, I will be able to address global issues and try to cover larger populations.
Sandoval, M 2014, From corporate to social media: critical perspectives on corporate social responsibility in media and communication industries, Routledge, New York.
Smith, J 2013, ‘The companies with the best CSR reputations’, Web.
Torrington, D, Hall, L, Taylor, S & Atkinson, C 2014, Human resource management, Pearson Education Limited, Harlow.
Werther, WB & Chandler, D 2010, Strategic corporate social responsibility: stakeholders in a global environment, SAGE, London.