This analytical treatise will attempt to evaluate the website with the domain name of MD Anderson Cancer Center for credibility. The website’s address. The website was located using the Google search engine. The rationale for choosing this website is because it is owned by an accredited institution besides falling in the medical services field.
Evaluation of the website
This website is owned by the University of Texas. Besides, the content on the website is authentic since it has referrals and reviews from various medical personnel.
This website has a lot of information on cancer treatment, prevention, and general therapy. The main categories of information on the website include treatment services ordering menu, e-newspaper/magazines, and brochures related to common cancer problems and their solutions.
To increase credibility and maintain professionalism, the current bomb internet channels used by the MD Anderson Cancer website for reaching the consumers are tailored to facilitate a healthy and lifetime relationship between the center and its clients. The potential of this approach is that it improves the visibility of the MD Anderson Cancer Center website across the globe.
Ease of navigation
Search engine optimization for the MD Anderson Cancer Center website has been achieved through the installation of plugins that possess extra features such as page navigation, thumbnail, and customized page numbers. Specifically, this system in Google consists of a multi-tab page that serves different areas and services to online customers.
Privacy and security policies
The MD Anderson Cancer Center’s website has a dynamic and functional team within its expansion structure to ensure the sustainability of the site. For instance, some administrators ensure that the site can only be edited by authorized persons.
Empirical evidence to support evaluation
The website is credible in terms of information on the services it offers. To increase credibility and maintain professionalism, the current bomb internet channels used by the MD Anderson Cancer website for reaching the consumers are tailored to encompass processes and features that flawlessly facilitate a healthy and lifetime relationship between the center and its clients (Westerwick, 2013). For instance, the website has sections such as treatment services ordering menu, e-newspaper/magazines, and brochures related to common cancer problems and their solutions. This arrangement restores user confidence besides making the services available just by a click of a button (Metzger, Flanagin, & Medders, 2010).
Application to nursing practice
As a professional nurse, it is important to evaluate information found on the internet to ensure that is authentic, relevant, and objective. This is achievable by reviewing the online information in terms of its authority. About the above website, unprofessional nurses might use the information on the site to interfere with the privacy of the donors and patients alike. Besides, the unprofessional nurse may display unethical conduct by using the contact information on the site to contact the donors for private financial gains. Lastly, the unprofessional nurse may use the information on the site to commit a crime of impersonation by pretending to be the administrator of the site to unsuspecting persons.
The information on the MD Anderson Cancer Center’s website is credible. The site has strong privacy regulations besides being very easy to navigate. The site offers potential clients the opportunity to acquire all information on cancer and make quick consultations. However, the unprofessional nurse may use the information on the site to commit crimes such as fraud, impersonation, and privacy infringement.
Metzger, J., Flanagin, J., & Medders R. (2010). Social and heuristic approach to credibility evaluation online. Journal of Communication, 60(3), 413–439.
Westerwick, A. (2013). Effects of sponsorship, website design, and Google raking on the credibility of online information. Journal of Computer-Mediated Communication, 18(2), 80-97.