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Business Buyers’ Role in Business Marketing

What is the business market, and how does it differ from the consumer market? The business market includes the variety of organizations and firms that…
Topic: Business Words: 887 Pages: 4

Recruitment and Selection of Candidate in Organization

Every organization wishes to recruit and select the best candidate for each vacancy. The process of recruitment must be fair, reasonable and consistent. Effective recruitment…
Topic: Business Words: 816 Pages: 3

Business Strategy in “Marketing Myopia” by Levitt

Reading Notes Article APA Format: Levitt, T. (1960). Marketing Myopia. Harvard Business Review, 1(1), 138-149. Central Theme The article “Marketing Myopia” by Theodore Levitt is…
Topic: Business Words: 1117 Pages: 5

The Leader-Member Exchange Theory’ Concept

Leaders and followers develop complex relationships to achieve common goals in ways that benefit them. A popular assumption is that the success of such relationships…
Topic: Business Words: 1121 Pages: 5

Zara Fashion Company’s Strategic Management

How is strategic management illustrated by this case? Strategic management is vividly illustrated by the given case. Zara provides an excellent example of how the…
Topic: Business Words: 619 Pages: 3

Big Data Analytics and Management

Analytics or Intuition Financial Management and Budgeting – Analytic approach is used I am an employee of the Aramark Corporation. As the MIT-Sloan Management Review…
Topic: Business Words: 617 Pages: 3

Effective Marketing in Creating Customer Value

Customer value can be defined as the difference between what the customers have to give to get the benefits of the product (See Appendix 1).…
Topic: Business Words: 591 Pages: 3

BT Retail Company’s Total Quality Management

Introduction BT Retail has been embracing and implementing the principles of TQM (total quality management) for over twenty years. The TQM approach remains a potent…
Topic: Business Words: 569 Pages: 3

Toyota Company’s SWOT Analysis and Trends

Toyota is the leading distributor, assembler and manufacturer of automobiles in the world. It has an efficient management team that allows the company to achieve…
Topic: Business Words: 599 Pages: 3

Human Resource Metrics and Business Performance

HR Metrics and Business Performance The connection between human resource management and the total effectiveness of a company is a constant subject for discussion. This…
Topic: Business Words: 614 Pages: 3

Market Segmentation, Targeting and Positioning

Segmentation Segmentation is a significant part of the marketing strategy. It allows the company to define particular market segments. Budva and Mullen claim that “international…
Topic: Business Words: 571 Pages: 3

Louis Dreyfus Company’s Information Technology

Introduction Louis Dreyfus Company is a merchant company that was founded in 1851. It provides products and services in agriculture, finance, and international shipping. As…
Topic: Business Words: 1201 Pages: 5

Charismatic Leadership: Traits and Behaviors

Introduction Every person’s dream is to become a successful leader. Leadership is a unique trait because it encourages more people to achieve their potentials. Leaders…
Topic: Business Words: 816 Pages: 3

Social Responsibilities Benefits in Organizations

Summary Social responsibilities enable organizations to improve performance and enhance stakeholder relationships. It is the commitment by businesses to behave ethically as they improve the…
Topic: Business Words: 1176 Pages: 5

Work-life Balance Importance for Employee Engagement

Parkes and Langford (2008) defined work-life balance as an individual’s ability to handle all the commitments, including work, family, and other nonwork responsibilities. The authors…
Topic: Business Words: 435 Pages: 2

Balanced Scorecard as Measures Driving Performance

Business leaders rely on performance measurements to know how their businesses are doing and to gain insights in options for improvement. However, concentrating on the…
Topic: Business Words: 569 Pages: 3

Google Company’s Performance: Management Interview

Introduction Google Incorporation is one of the largest internet-based companies in the world. The company’s headquarters are in California. The company deals in areas such…
Topic: Business Words: 1181 Pages: 5

Flare Fragrances Company’s Strategy

Summary of the Case Study This work outlines a strategy that Flare Fragrances Company Inc. will use to regain its competitiveness in the market following…
Topic: Business Words: 1487 Pages: 6

Functional and Divisional Organizational Structures

The Functional organizational structure This is an organization plan that takes into account the individual specializations. Delegation of activity focuses on the skills and qualifications…
Topic: Business Words: 814 Pages: 3

Dell and Nestle Companies Strategy in Using IT

Introduction In most organizations, the identifying appropriate supply chain strategy has proved to be a dilemma that many resolves through outsourcing. However, some costs will…
Topic: Business Words: 856 Pages: 4

Organizational Leadership Effects

Introduction Poor organizational leadership affects the performance of a firm. Improper management occurs when leaders fail to support their workers. Improper management is “associated with…
Topic: Business Words: 847 Pages: 4

Leadership: Situational Approach

“Leadership: Situational Approach” focused on exploring situational approaches towards leadership that is expressed through the behavior of the leader and his or her followers, as…
Topic: Business Words: 536 Pages: 2

Global Leadership: Challenges and Opportunities

Today’s global environment poses great challenges for leaders around the world. With the 2008 recession, the business environment has entered a new phase of ‘guarded…
Topic: Business Words: 542 Pages: 2

Supply Chain Management in the Retail Industry

Introduction Notably, the exemplary companies in the world today consider supply chain management (SCM) is an essential aspect of gaining a competitive edge in the…
Topic: Business Words: 1435 Pages: 6

Are Leaders Born or Made?

Abstract This paper outlines the traits of born or made leaders that may state why and why not either of the two may be effective.…
Topic: Business Words: 1418 Pages: 6

Supply Chain Management and Its Objectives

Supply chain management refers to managing of interconnections and flows between different operations and systems that yield value through an end product presented to a…
Topic: Business Words: 608 Pages: 3

Emirates Airline Company’s Innovation Strategies

Introduction Business organizations should monitor the political, social, and economic trends experienced in different regions to develop the most appropriate business strategies or models. This…
Topic: Business Words: 1134 Pages: 5

Reson Company’s Changes in Project Management

Reson’s Managerial Challenges at the beginning of 1990 Entering a new market, the leaders of Reson had no other choice but to expose the company…
Topic: Business Words: 890 Pages: 4

The Far East Trading Company’s Financial Challenges

Business management requires knowledge of the environment and a keen interest in the trading activities. International markets are very complex. The management has to watch…
Topic: Business Words: 901 Pages: 4

The Concept of Effective Leadership

The number one problem throughout the world today is sound governance – leadership. In the third world countries where disease, poverty and illiteracy continue to…
Topic: Business Words: 569 Pages: 3

Leadership Styles and Emotional Intelligence

Introduction The modern-day organizational management has been faced with many challenges. Leadership has, therefore, become an integral part of the manner in which the organizations…
Topic: Business Words: 1207 Pages: 5

Setting, Adapting and Changing Prices in Marketing

How do consumers process and evaluate prices? The way in which consumers process and evaluate prices depends on a number of factors. While processing prices,…
Topic: Business Words: 928 Pages: 4

Fly Emirates Company’s Training Need Analysis

Introduction As part of my business and economics class, I was required to interview a human resource member of Fly Emirates. The meeting was meant…
Topic: Business Words: 988 Pages: 4

Corporate Social Responsibility Policies Benefits

First Discussion Corporate social responsibility (CSR) is one of the priorities of many international as well as small companies. CSR involves policies and strategies aimed…
Topic: Business Words: 840 Pages: 4

Organizational Development Theories

Introduction Today, in the 21st century, it is becoming increasingly clear that organizations and their internal and external environments are in a state of constant…
Topic: Business Words: 865 Pages: 4

Edimax Sportswear Company’s Marketing Plan

Executive Summary The firm is focused on penetrating the global sportswear industry in an effort to exploit the high profitability potential despite the intensity of…
Topic: Business Words: 1291 Pages: 5

IT Enterprises: Governance and Business Ethics

List of Figures Figure 1: Corporate performance of IT firms Figure 2: Business ethics indicators List of Used Acronyms SOX – Sarbanes-Oxley Act CSR –…
Topic: Business Words: 1498 Pages: 6

Wal-Mart’s Activities, Strategies, Changes

Introduction The mission of the Wal-Mart is to be a superstore with quality products and services that saves money to customers. It is important to…
Topic: Business Words: 1174 Pages: 5

Business Marketing Methods and Strategies

The CIM (Chartered institute of Marketing) defines marketing as a process of management that helps to anticipate, identify as well as fulfill the requirements of…
Topic: Business Words: 1291 Pages: 5

Organizational Values, Decision-Making, and Power

Organization’s Cultural Values It is suggested that an interested outsider may discern up to 80 percent of an organization’s underlying cultural values. In comparison, an…
Topic: Business Words: 809 Pages: 3

QANTAS Airlines: Social Media Marketing Failure

Abstract After the Qantasluxury Twitter campaign had backfired, the company’s head of government and corporate affairs had to take action to ensure that a repeat…
Topic: Business Words: 1126 Pages: 5

Appraiser’s Toolbox and AppraisalGear

Introduction It’s a well-known fact that the quality of appraisal software depends upon a number of factors: software product compatibility, easy installation, and visuality of…
Topic: Business Words: 554 Pages: 3

Nike’s Marketing Strategies: Pros and Cons

Introduction Nike is among the top sportswear brands. The company was established in 1962 by Phil Knight. The company is also known for a wide…
Topic: Business Words: 1391 Pages: 6

PepsiCo Company’s Marketing Strategy

Abstract PepsiCo has achieved great business performance internationally through its aggressive expansion programme, which includes the acquisition of other performing brands. Getorade has the highest…
Topic: Business Words: 910 Pages: 4

The Henkel Company’s Supply Chain Management

Summary Henkel is a pharmaceutical company that deals in the manufacture and distribution of pharmaceutical products under the management of Mark Hamlin. Henkel has its…
Topic: Business Words: 857 Pages: 4

Spotify Company’s Marketing in Social Media

Spotify’s Use Social Media for Several Marketing Functions The article that we were supposed to read to learn more about the activity of one of…
Topic: Business Words: 563 Pages: 3

“The Republic” by Plato

Introduction When Glaucon and Adeimantus demand a defense of justice without reference to any benefits that being just might bring to someone, Socrates declares, “I’m…
Topic: Philosophy Words: 2565 Pages: 10

Various Escalations of Violence

Introduction The decision-making process in the use of threats to escalate and proliferation of the use of weapons of mass destruction (WMD) is the highlight…
Topic: Sociology Words: 681 Pages: 3

“Thelma and Louise” the Movie by. R. Scott

Introduction The movie Thelma and Louise is based on two contrasting characters of women who travel along with the country. This movie can be seen…
Topic: Art Words: 851 Pages: 4

Traditional Music of the World: Santur

Introduction Santur has become an exponent for our traditional music lovers all over the world especially in India and Persia where it was originated. It…
Topic: Art Words: 1946 Pages: 8

“Heart of Darkness” the Novel by Joseph Conrad

Introduction The novella “Heart of Darkness” written by a Polish-born English author Joseph Conrad is considered as one of the most prominent examples of symbolism.…
Topic: Literature Words: 1078 Pages: 4

The Concept of Sociological Perspective

Abstract The sociological perspective helps in the critical evaluation of ideas to accept things that have evidence by going beyond the obvious things and questioning…
Topic: Sociology Words: 886 Pages: 4

Beowulf vs. Hamlet: Comparison and Contrast

Introduction Beowulf and Hamlet have 2 things in common and 2 differences. Both are heroes but in wildly varying degrees. Beowulf embodies all the characteristics…
Topic: Literature Words: 523 Pages: 2

Immigration Regulation in the USA

Introduction In terms of immigration history and patterns, the USA has always been the most popular destination for immigrants seeking a permanent home in another…
Topic: Sociology Words: 1288 Pages: 5

The Rule of Law: The Social Contract

The social contract can be defined as explained as socially approved relationships aimed to ensure order and peace. The background rights of several properties, freedom…
Topic: Philosophy Words: 578 Pages: 3

Ethnicity: Definition, Meaning, Elements

In today’s world, the word ‘ethnicity’ is usually linked with concepts of race. The reason for this was mostly because, in older times, people were…
Topic: Culture Words: 672 Pages: 3

Triple-Bottom-Line Sustainability and International Tourism

Tourism contributes to sustainability and many experts argue that the development of sustainable tourism is in line with the triple-bottom-line of sustainability. Triple-bottom-line sustainability requires…
Topic: Tourism Words: 2294 Pages: 9

Dretske’s Claim about Knowledge

Dretske’s approach to knowledge and skepticism is distinct in terms of the priority that the scholar gives to sensual perception. According to Dretske, “if one…
Topic: Philosophy Words: 851 Pages: 4

Goodman vs. Stroud on the Topic of Induction

Nelson Goodman became widely famous for his work The New Riddle of Induction where he discloses his views on the phenomenon of induction arguing that…
Topic: Philosophy Words: 725 Pages: 3

Tango Dance Analysis

Tango dance is one of many popular social dances that also include Ballroom dance, Country and Western dance, and English country dance. Tango dance first…
Topic: Art Words: 2517 Pages: 10

The Renaissance in Florence and Rome in 1400-1550

Introduction The research is devoted to the analysis of Renaissance history in Italy between 1400 and 1550. The contribution of the Italian Renaissance in the…
Topic: Art Words: 1947 Pages: 8

Youth Culture Description — Punks

Introduction to Youth Culture, “Punks” Youth culture is unable to be defined across the boundaries in which ideological meanings permanently inscribe in particular cultural forms.…
Topic: Culture Words: 2126 Pages: 8

Stem Cell Research

Research on stem cells has provided valuable knowledge and information about an organism developing from a distinct cell and how healthy cells can substitute damaged…
Topic: Sciences Words: 1410 Pages: 6

Shakespeare’s “Othello” – A Tragic Hero

Life of Shakespeare It is said that more facts are known about William Shakespeare than about any other playwright of his period than Ben Jonson.…
Topic: Literature Words: 1869 Pages: 7

Human Rights and International Laws

Introduction The aim of Human Rights and International Laws is to protect all citizens from oppression and abuse, injustice, and tortures. Thus, in recent years…
Topic: Sociology Words: 609 Pages: 3

Personality Trait Theory

Introduction The personality trait theory within personality psychology uses a model of traits in an individual to characterize normal and abnormal functioning in an individual.…
Topic: Psychology Words: 521 Pages: 2

The Homeland Security and Homeland Defense Missions

Introduction According to the Department of Defense (DoD), Homeland Security is an agency of “a concerted national effort to prevent terrorist attacks within the United…
Topic: Law Words: 671 Pages: 3

Impact of Divorce on Children: Results of Research

Every year, it is said that over one million American children are suffering because of their parents’s decision to divorce. Social scientists, through their research…
Topic: Psychology Words: 1400 Pages: 6

Role of Women in Ancient Greek Society

Antigone’s “Sophocles” presents a complete character sketch of a male dominant ancient Greek society according to which men are considered superior and uphold all the…
Topic: History Words: 899 Pages: 4

Tourism Business in Taiwan’s Economy

The History of Taiwan The history of Taiwan is 10,000 years old. Basically the Taiwanese people are called mountain people since the ancestors of modern…
Topic: Tourism Words: 5029 Pages: 19

Teaching English as a Second Language

Introduction Being able to converse proficiently in English is basically what globalization requires of the different nations. The English language has become the most important…
Topic: Education Words: 2096 Pages: 8

Arguments Against Gun Control in USA

Abstract Gun control is a hot topic these days which is being sensationalized by various media. Promulgation and implementation of gun control is deemed as…
Topic: Law Words: 763 Pages: 3

Smoking Disadvantages and Health Harm

Introduction Tobacco smoke and so to say cigarettes are full of chemical and poisonous substances. Tobacco smoke in particular has been discovered to contain over…
Topic: Sociology Words: 1136 Pages: 5