The University of California is among the top Hispanic-serving institutions, with a high enrollment of both international and local students. In 2020, the university had 46,716 students enrolled as first-year students (“University of California,” 2021). The university offers several undergraduate programs, masters and doctoral. The university has a high population of students who require special services. The following are the specialized services needed to manage the large population of students in the institution. Firstly, the university requires financial support to enhance the performance of all the students within the institution. The financial support aids in helping the students who experience difficulties within the school and expands the resources within the university premises. Many activities that promote the wellness of the students within the school require a massive injection of funds. The school’s financial aid serves only a small portion of students.
Secondly, specialized student services, such as disability management programs and universal healthcare, are crucial for managing its large student population. School with high enrollment faces the enormous challenge of disability programs and specialized healthcare services. Many students have challenges covering substantial medical bills; it is necessary to prevent dropouts due to medical conditions that prevent them from completing their studies (“University of California,” 2021). Thirdly, crime within and outside the institution is a significant factor. The university requires specialized programs and personnel to help manage the crime rates that affect the students’ wellness.
There are various strategies used by the institution in the marketing of its programs and activities. These programs include current and former youth foster, students’ performance marketing, and off-campus programs and courses. Firstly, current and former youth foster program is a tool that markets the university’s performance (“University of California,” 2021). Many youths are exposed to the condition within the university through programs such as guidance and counseling, financial aid, and academic advising. This program increases the number of students who want to join the institution, promoting its performance in the university market.
The university program also waives the application fee of $70 for needy students. This encourages many people to join the institution because it considers every member of society. Secondly, the university’s performance is a great tool to enhance its marketing objective. Many people enjoy being ranked among the best institutions in terms of academic excellence and performance; this positive implication makes people want to join the institution (“University of California,” 2021). Lastly, off-campus programs and courses greatly market the institution’s wellness. This promotes the institution in that it involves individuals who may not make it to the campus for classes and other courses.
University of California. University of California. (2021). Web.