Alan Louis General Hospital Attracting Customers

The research by Rapcorn found that hospitals that are more well-known to area residents rank higher, an advantage due to their social capital and reputation. However, former patients of Alan Luis rated this institution higher than other hospitals in the area. Therefore, Alan Louis General’s main problem is the lack of publicity and social capital that could attract more customers.

The campaign’s objectives are to raise awareness of area residents about Alan Louis General and the services provided there, as well as to increase the number of patients. The first objective can be measured by conducting another survey after the campaign to compare how much the respondents’ assessments have changed. The number of new hospital patients measures the second objective. The hospital should receive 200 new clients at the end of the campaign.

The external target audience includes potential customers and organizations that can help spread the word about Alan Louis. This includes patients and their families, community services, and insurance companies. The internal audience is the hospital’s patients and staff, including doctors, nurses, and other staff. They can help increase publicity and create a positive reputation for the clinic.

One strategy is to use social media like Facebook, Twitter, and Instagram. It could be owned or shared media since Alan Louis can publish information on its resources and encourage patients to share their treatment experiences in this clinic. Moreover, the hospital needs to enter into partnerships with other organizations. Alan Louis may negotiate with some insurance companies on mutually beneficial terms to promote each other’s services. It can help community services by giving lectures on health topics. It is a shared tactic built on mutually beneficial terms for Alan Louis and potential partners.

The campaign will last from March 28, 2023, to June 28, 2023, as this should be enough time to launch social networks and build relationships with the community.

The success of a campaign is measured by the development of its social networks and the increase in the number of followers and their interaction with the content. Moreover, success stories may interest local media, so at least one earned publication in the media is expected by the end of the campaign. In addition, the clinic must establish partnerships with one insurance agency and a community organization. The campaign will be successful if it raises brand awareness among the target audience and attracts 200 new patients.