Qatar Airways’ Marketing, Branding, Advertising

4 Marketing Ps

The Qatar Airways company spends a considerable amount to ensure its advertising reaches its customers by investing in sports teams and online and real-life advertisement campaigns. It also constantly expands its destination locations to provide the fastest possible travel routine for the passengers. When combined with various sales and lowered ticket prices, it becomes clear why it attracts many customers with its business practices. Qatar Airways is an example of a fast-growing company that prioritizes high-quality, optimal prices, and comfort despite the costs to become the number-one airline company.

Branding and Advertising

Qatar Airways focuses heavily on spreading its global branding through various campaigns and activities. As mentioned by one of its managers, they “try to follow the path of other well-known companies and customize the process” (Fetais et al., 2020, p. 329). Its advertising is made to reach the global, international market in a highly competitive scene. By participating in international events the company sticks in the minds of customers, partners, and stakeholders which is the central marketing strategy they follow.

References

Fetais, A. H. M., Al-Kwifi, O. S., Ahmed, Z. U., & Tran, D. K. (2020). Qatar Airways: building a global brand. Journal of Economic and Administrative Sciences, 37(3). 319-336. Web.